In September 2004, FitnessOne India was instituted with a single gym and many visions. By September 2005, the single gym in Chennai's posh Alwarpet area began making its presence felt in six more locations, taking the count to seven. Soon word spread, as did the FitnessOne brand recall.
Interesting advertising brought crowds into its clubs, but bright, chirpy interiors, top class scientifically formulated exercise training and world leading equipment kept clients happy. They became brand ambassadors and the FitnessOne word spread. Not happy to rest laurels, other related divisions were launched.
By late 2006, plans were afoot to open a new brand of gyms. Like no other in India. Pink - the fitness centre for women only became top priority. An interest in opening up franchises leads to the opening up business and employment opportunities.
A dedicated team of strong fitness advocates, backed by years of studied research lead to FitnessOne opening up on work campuses. The FPO (Fitness Process Outsourcing) division was born.
Early 2007 saw fitness equipment coming under the FitnessOne umbrella in the form of a new brand name - Propel. The division - called FitnessOne Factory - sells different brands of home and commercial equipment.
Besides the commercial aspect of exercise and health, FitnessOne has created a division just to spread the goodness of exercise. As a first step, CSR or Corporate Social Responsibility has launched an Anti Obesity Programme in a small school in Chennai. Plans to conduct Sports Extravaganzas for the less fortunate school children are a foot.
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Operations Commenced On 2004
Franchising / Distribution Commenced On 2007
Investment INR 50lac - 1 Cr.
Franchise/Brand Fee INR 7 - 9 lac
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal
Kerala, Karnataka, Tamil Nadu
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Anticipated percentage return on investment 40-45% %
Likely pay back period of capital for a unit franchise 1.5 to 2 years
Type of property required for this franchise opportunity Commercial
Floor area requirement 2,500-5,000 sft.
Preferred location of unit franchise outlet Prime Location or Close by to Residentials areas
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office / Franchise Centers
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes