Daekyo - The Parent Company of Eye Level: Leading the Future of Education
Founded in 1976 by Dr. Young Joong Kang, Daekyo is a global leader in the education industry, with over 2.5 million students enrolled in its programs worldwide. The company’s flagship brand, Eye Level, has revolutionized supplemental education with its innovative, student-centric approach. Based in South Korea, Daekyo became the most recognized education brand in the country by 1999. Expanding globally, Daekyo introduced the Eye Level brand in 2003, marking its commitment to providing high-quality, self-directed education for students of all ages. By 2011, Eye Level had achieved significant success, ranking #68 in Entrepreneur’s Franchise 500.
Eye Level's Educational Philosophy
The Eye Level approach focuses on fostering critical thinking and self-directed learning. Dr. Kang’s insight was to create an educational framework that starts with the student’s perspective—teaching students not just to memorize information but to actively engage with and understand it. This philosophy encourages learners to take ownership of their educational journey, enhancing their problem-solving abilities and critical thinking skills, which are vital for success in school and beyond.
Eye Level Programs
Eye Level Math and Eye Level English are the two cornerstone programs offered to students, with distinct goals:
Franchise Opportunities and Benefits
Daekyo’s Eye Level offers a franchise model that provides a proven, scalable business opportunity. Key benefits include:
Investment and Setup
The initial investment for an Eye Level franchise ranges from INR 3 Lakhs to 5 Lakhs, which includes the franchise deposit and other setup costs. Franchisees must adhere to specific furniture and fixture guidelines provided by Daekyo to maintain brand consistency.
Eye Level, backed by Daekyo’s legacy, offers a lucrative franchise opportunity in the ever-growing education sector. With its focus on self-directed learning, critical thinking, and an adaptable franchise model, Eye Level is an excellent choice for those interested in shaping the future of education while building a profitable business.
Operations Commenced On 2015
Franchise Commenced On 2016
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Royalty/Commission 20 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 35 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Other investment requirements No
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
West Bengal, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Pondicherry, Chandigarh
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 500 Sq.ft
Preferred location of unit franchise outlet High End Retail Streets, Shopping Mall Near Residential Areas
Detailed operating manuals for franchisees Yes
Franchisee training location Gurgaon - Head Quarter
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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