RN Group is one of the leading FMCG Groups in India with interest in Oral, Personal and Feminine care products. Founded in 1974, the group is renowned for its commitment towards innovating quality products.
Starting with Dairy Machinery manufacturing, the Group diversified into Tooth Brush Manufacturing in 1987 under the Brand name “Classic”. After setting a trend in the toothbrush industry by establishing a high standard of product quality and manufacturing facility, RN Group forayed into Hair Brush, Shaving Brush and Dental Floss manufacturing under the same brand name.
RN Group is a dominant player in all the segments in which it operates. The Group's remarkable growth has been achieved on account of emphasis on quality at all levels. Every stage from procurement of raw materials to the finished product is monitored with utmost care and attention.
RN Group's biggest strength is its Distribution Network, through which Millions of Consumers are experiencing one of the best quality products all over the country. Having commenced operations for Classic Toothbrush in 1987, RN Group is currently marketing its diverse Product range in the Indian market through the same Distribution Channel.
RN Group boasts of wide and deep market penetration with 28 Consignee agents, 1200 Distributors and over 4, 00,000 retail outlets all over India.
Classic, a premium brand was launched in India in the year 1987 with the objective to provide quality products at a best, valuable price to its consumers. Toothbrush was the first product that was launched by the group under the brand name 'Classic'. Classic has been a market leader in the mass segment of toothbrush category.
Positioning of Classic toothbrush has been colors; first media campaign which was run during the 90's became very popular with its punch line "Lal, Kaala, Pilla". Same punch line, because of its popularity was re-used in the new campaign in 2001.
Further on with the image of Classic toothbrush, the group ventured into Dental Floss, Shaving brush, Hair brush, Nail Clipper, Nail filer and Sanitary napkin under the same brand name.
Over the years Classic has maintained its position, by evolving itself and by remaining relevant to demands of modern and young India. Thus, enjoys tremendous Brand Equity and trust with every passing generation.
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RN Group
Operations Commenced On 1987
Distribution Commenced On 1987
| Types of Channels | Investment (If any) | Margin / Commissions | Area Requirement |
|---|---|---|---|
| Dealer | 10%% | NIL |
Exclusive territorial rights to a channel partner Yes
Anticipated percentage return on investment 10% %
Likely pay back period of capital for a Channel Partner 1month
Other investment requirements no
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal
Kerala, Karnataka, Tamil Nadu
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Do you have a standard dealership agreement? Yes
How long is the dealership term for? Lifetime
Is the term renewable? Yes
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