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Overview
Yappy’s Chicken Adda, founded in 2016 in Indore, has grown to become a recognized name in the fast-food industry, particularly known for its diverse range of chicken dishes. What started as a small café and fast-food retail outlet, offering a combination of casual dining and quick service, has evolved into a thriving restaurant chain with a growing presence across India. The brand’s core values—quality, customer satisfaction, and a dedication to delivering delicious food—have helped Yappy’s Chicken Adda expand into a popular franchise model, with numerous outlets successfully operating across the country.
From its humble beginnings, Yappy’s Chicken Adda has leveraged its strong brand presence, efficient operations, and an evolving menu to capture the attention of food lovers. Today, it boasts a large, loyal customer base and continues to innovate, making it an attractive option for potential investors and franchisees looking to capitalize on the growing demand for quick-service chicken specialties.
Concept and Growth
Yappy’s Chicken Adda was originally conceived with the vision of offering high-quality, delicious chicken dishes in an accessible, fast-food setting. The first three outlets were designed as company-owned units, each offering a blend of fine dining within a compact space. The goal was to create a unique blend of fast food and comfortable dining, where customers could enjoy flavorful chicken-based meals in a laid-back environment.
As the brand continued to refine its recipes and garner customer feedback, it became evident that there was a strong demand for its unique offerings. The growing popularity of its products encouraged Yappy’s Chicken Adda to scale its operations and adopt a franchise model, enabling the brand to expand beyond its initial location.
Through years of dedication and attention to quality, Yappy’s Chicken Adda evolved from a single location into a rapidly growing chain of franchises. The brand’s commitment to customer satisfaction, consistency, and quality food has cemented its position as a key player in the competitive fast-food industry.
Product Offering: A Diverse Menu for Every Taste
Yappy’s Chicken Adda is renowned for its extensive menu, particularly its variety of chicken dishes. The brand has become synonymous with flavorful, well-prepared chicken meals, with over 100 unique recipes to choose from. Some of the standout offerings include:
This extensive and diverse menu caters to a wide variety of tastes and preferences, making it suitable for customers looking for quick snacks, indulgent meals, or complete family meals. Additionally, Yappy’s Chicken Adda offers both dine-in and delivery services, ensuring flexibility for customers whether they prefer to eat at the restaurant or enjoy their meals at home.
Franchise Model and Expansion Plans
Yappy’s Chicken Adda has embraced a franchise business model to fuel its expansion across India and, in the future, internationally. With the growing demand for fast food, particularly chicken-based dishes, the brand aims to reach a wider audience and continue building its presence in the market.
The brand’s franchise model is built around a proven operational framework that has been refined over the years. This framework ensures that each franchise operates smoothly, maintaining the same level of quality and service that Yappy’s Chicken Adda is known for. Franchisees are provided with comprehensive support, from the initial setup of their outlet to ongoing training and marketing assistance, ensuring they are equipped to succeed in a competitive market.
Investment and Franchisee Support
Franchisees looking to partner with Yappy’s Chicken Adda can choose from different models, including food court and café formats, depending on their investment capacity and business preferences. The brand offers an attractive and supportive franchise system that includes:
Franchisee Benefits
Partnering with Yappy’s Chicken Adda comes with numerous advantages. These include:
Comprehensive Operational Support: Franchisees benefit from a well-established operational system, which ensures consistency across all outlets. This system includes training on all aspects of running the business, from food preparation to customer service.
Continuous Training and Updates: Franchisees and their staff receive regular training to maintain high standards of service and food quality. Additionally, the brand keeps its franchise network updated on new menu items, seasonal promotions, and customer engagement strategies.
Ongoing Research and Development: Yappy’s Chicken Adda invests heavily in research and development to keep its menu fresh and exciting. New dishes and variations are introduced regularly, based on customer preferences and market trends.
Purchase and Marketing Support: Franchisees benefit from bulk purchasing of ingredients and supplies, ensuring consistent quality across all outlets. The brand also provides marketing support through established channels, helping to drive visibility and attract customers.
Equipment and Interior Support: Yappy’s Chicken Adda assists with the selection of high-quality equipment and provides guidelines for interior design to ensure each outlet maintains a cohesive brand identity.
Delivery Partnerships: Franchisees are supported in integrating their business with leading online food delivery platforms like Swiggy, Zomato, and other local channels, enabling them to reach customers through online ordering systems.
Financial Details and Operational Insights
Franchisees are expected to maintain an efficient financial and operational system, ensuring the profitability of their outlet. The food cost typically constitutes a percentage of the total revenue, while working capital requirements are modest, making the investment more accessible. Raw materials, including essential ingredients for chicken dishes, are supplied by the brand to maintain consistency and quality across all locations.
Franchisees will also be required to manage their accounting system and financials through an easy-to-use platform provided by Yappy’s Chicken Adda, allowing for effective tracking of sales, expenses, and profitability. The brand ensures that franchisees receive continuous support in managing their business operations effectively.
Operations Commenced On 2014
Franchise Commenced On 2015
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 300000
Country Wise
Investment INR 5lakh - 10lakh
Region Wise
Investment INR 5lakh - 10lakh
State Wise
Investment INR 10lakh - 20lakh
City Wise
Investment INR 5lakh - 10lakh
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 45 %
Likely pay back period of capital for a Unit Franchise 10-11 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 150 - 3000 Sq.ft
Preferred location of unit franchise outlet A commercial property owned /rented or leased at a prime location ad-measuring minimum 300 sq-ft along with basic amenities like power, water connection etc. High foot fall areas like bus stands, r
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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