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Add Me Fashion is a vibrant and dynamic company based in Tamil Nadu, dedicated to celebrating women's fashion through a diverse range of products. Specializing in women's fashion jewelry, imitation jewelry, fashion accessories, and branded cosmetics, our mission is to empower women by providing them with stylish and affordable options that enhance their beauty and individuality. As we look to expand our footprint, we recognize the immense potential of franchising as a strategic growth avenue, offering aspiring entrepreneurs a unique opportunity to join us in delivering quality fashion to women across the region.
The Vision of Add Me Fashion
At Add Me Fashion, we believe that fashion is not just about clothing; it’s a form of self-expression. Our collection is thoughtfully curated to reflect the diverse tastes and preferences of modern women. From elegant jewelry pieces that add a touch of sophistication to casual outfits, to vibrant accessories that elevate any look, our offerings cater to a wide array of styles and occasions. Additionally, our range of branded cosmetics ensures that our customers can complete their look with high-quality products that enhance their natural beauty.
Quality is at the heart of everything we do. We source our materials from reputable suppliers to ensure that every piece of jewelry and accessory meets our high standards. Our imitation jewelry is designed to mimic the look of real gems and metals while being lightweight and affordable, making it accessible to all women. By prioritizing quality, we build trust with our customers, ensuring they return for their fashion needs time and again.
Franchising: A Strategic Growth Model
Franchising is an effective way for a company to expand its brand presence while minimizing the risks associated with opening new locations. In this model, the franchisor (Add Me Fashion) provides the franchisee with a complete brand concept, operational guidelines, and support systems. In return, the franchisee invests in the business and pays certain fees to the franchisor. This mutually beneficial relationship allows both parties to thrive while promoting the brand.
Established Brand Recognition: As a franchisee, you benefit from the established reputation of Add Me Fashion. Our brand is recognized for its quality and trendy offerings, which can attract customers more easily than starting a new brand from scratch.
Comprehensive Training Programs: We believe that well-trained franchisees are the key to our collective success. Add Me Fashion offers extensive training programs covering product knowledge, customer service, inventory management, and marketing strategies. This support ensures that franchisees are well-equipped to operate their stores efficiently.
Operational Support: Franchisees receive ongoing support from our experienced team, helping them navigate challenges and optimize their operations. This includes assistance with inventory management, sales techniques, and promotional strategies.
Marketing and Branding Resources: We provide our franchisees with marketing materials and strategies that align with our brand identity. From social media campaigns to local advertising, we ensure that franchisees have the tools they need to attract and retain customers.
Access to Quality Products: Franchisees benefit from our established relationships with suppliers, allowing them to offer a diverse and high-quality product range. This access to inventory helps ensure that franchisees can meet customer demands effectively.
When considering potential locations for new franchise outlets, Add Me Fashion looks for vibrant areas with high foot traffic and a strong demographic of women who appreciate fashion. Shopping malls, bustling streets, and urban centers are ideal spots for our retail showrooms, providing maximum visibility and accessibility to our target customers.
At Add Me Fashion, we strive to create an inviting and enjoyable shopping experience for our customers. Our retail showrooms are designed to be aesthetically pleasing, showcasing our products in a way that encourages exploration and discovery. Each store features:
Stylish Displays: Carefully curated displays highlight our latest collections, making it easy for customers to find the perfect pieces to complement their outfits.
Personalized Customer Service: Our trained staff provides exceptional customer service, offering styling advice and assistance to help customers make informed purchasing decisions.
Interactive Experience: We encourage customers to engage with our products through interactive displays and sampling of cosmetics, enhancing their overall shopping experience.
Add Me Fashion believes in building a community around our brand. Franchisees are encouraged to engage with their local communities through events, workshops, and promotions. This approach not only fosters customer loyalty but also positions franchisees as key players in their local fashion scene.
Investing in an Add Me Fashion franchise involves several financial considerations. Franchisees are required to make an initial investment, which typically includes:
Franchise Fee: This one-time fee grants franchisees access to the Add Me Fashion brand, training programs, and ongoing support.
Setup Costs: These costs encompass store design, inventory procurement, marketing materials, and other operational expenses needed to launch the showroom.
Ongoing Royalties: Franchisees will pay a percentage of their sales as ongoing royalties, which contribute to continued support and marketing efforts.
The retail fashion industry offers significant profit potential, particularly in the growing market for women’s accessories and cosmetics. With the right location, effective marketing strategies, and dedication to customer service, franchisees can achieve strong financial returns while being part of a rewarding business venture.
Operations Commenced On 2015
Franchise Commenced On 2015
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 20 %
Anticipated percentage return on investment 25 %
Likely pay back period of capital for a Unit Franchise 2-5 Years
Other investment requirements 20 Lac
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Floor area requirement 400 - 500 Sq.ft
Preferred location of unit franchise outlet Chennai
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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