The Counter

Area Requirement 1500-2500
Investment Size INR 1 Cr - 2 Cr
Franchise Outlets 130

Business Detail

Established in 2003 in the U.S., The Counter is 21st centurys answer to other regular burger joints; with more than 100 stores currently in development throughout the US

The Brand is present in North America, Ireland and Saudi Arabia

The concept is to offer the customers an extensive list of fresh ingredients that allow them to build their own customized gourmet burgers from the 312,120+ possible combinations

As part of The Counter Culture customers will receive the most up-to-date promotions, announcements and information.

The company has featured in GQ magazine as One of the 20 Hamburgers to eat before you die and Best Burger on OPRAH

Investment Detail

Commenced Operations

Operations Commenced On 2003

Franchising / Distribution Commenced On 2003

Franchise Details

UNITS

Location Store wise

Investment INR 1 Cr. - 2 Cr

Master / Multi Unit

Region Wise

Investment INR 10000 - 50000

देश अनुसार

Investment INR 10000 - 50000

Expansion Locations

North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

UNION TERRITORIES

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Anticipated percentage return on investment 15-20%

Payback Period 3-3.5

Any Other Requirements Yes

Property Details

Type of property required for this franchise opportunity QSR

Area Requirement 1500-2500

TRAINING DETAILS

Detailed operating manuals for franchisees Yes

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

AGREEMENT & TERM DETAILS

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is term renewable? Yes