Penkraft
Investment Size INR 50 K - 2 Lac
Franchise Outlets Less than 10
About Us:
The Beginning
With a 20+ years domain experience in art, edutainment and education, Pallavi founded Penkraft in 2015 at Thane - a woman-pioneered, women-oriented brand to help home-makers set up their own home-based business of conducting childrens classes in Handwriting Improvement, Calligraphy and various Art forms. Establishing the brands own Activity Centers run by these trained teachers was the next logical step, and the brand then also expanded into conducting workshops for both, adults and children.
The Present
Penkraft is now a brand that conducts courses in Handwriting Improvement, Calligraphy, Abacus and various Craft Art forms - Madhubani, Mandala, Warli, Gond, Chinese One Stroke Painting, Nail Art, Mural Art, at pan-India locations. With our mission to inspire, educate, empower uplift people through our endeavors, we have trained and operationally supported (and continue to support) 100+ home-makers to become Penkraft Certified Teachers in various disciplines.
PENKRAFT's concept of 'course in a box' means that everything that a child needs for undergoing a course, be it in art craft, handwriting improvement, Abacus, or calligraphy, is included in the box. The box thus consists of the course-book, the course schedule, practice books, and equipment such as the calligraphy nibs, pens, pencils, etc for the particular course.
Thus, all that is needed thereafter is a qualified teacher to conduct the course! We therefore conduct regular structured courses for 'Training the Trainers' for Art Craft activities, Handwriting Improvement, Calligraphy Abacus through our Master Trainers at various locations pan-India and a few places abroad to train teachers and help them establish their classes. Penkrafts central operations marketing teams provide complete comprehensive technical, digital, operational, creative marketing support to our Penkraft Master Trainers and Penkraft Certified Teachers round the year.
The Future
Today, our trained teachers in various disciplines run their home-based classes and also work at Penkraft Centers in cities towns of India, and in a few countries abroad too!
Penkraft Centers in different cities are the local communitys hub for childrens edutainment for learning, leisure, hobbies and fun! These Penkraft Centers are run on a Franchisee-owned, franchisee-operated basis with a 1 to 3 year renewable franchise agreement. The Centers have their own Penkraft-trained teachers and also contractually employ other independent Penkraft Certified Teachers who are residing in the area.
Investment INR 50000 - 2lakh