Biryani Blues

Founded in March 2013, Biryani Blues is the largest omni-channel Biryani chain in North India, with its presence at key locations in Delhi- NCR, Jaipur Chandigarh; along with a significant online reach via leading food aggregators and its own online platforms (website app). Biryani Blues continues to have a strong focus to capture delivery market and mindshare. The brand has its locations strategically present at corporate parks, residential areas , travel hubs and high street within a close proximity to our target customer.In Delhi NCR, Biryani Blues clocks 20%-30% higher revenues than its nearest competitor on leading food aggregator platforms. And with only 1/5th of a cloud-kitchens total marketing spend driven by high brand recall due to omni-channel presence.