Franchise Categories
Hotline: 1800 102 2007
Hotline : 1800 102 2007
Paints & Allied Products

BERGER PAINTS

Area Requirement 300 - 500 Sq.ft
Investment Size INR 10 Lac - 20 Lac
Franchise Outlets 1000-10000
Business Detail

We,BERGER PAINTS INDIA LIMITED,are the 2nd largest paint company in India, 4th largest in Asia, and 14th largest in the world.Other than India, we operate in Nepal, Russia, Poland, the U.K., France, and Ukraine. We have 14 advanced manufacturing units in India, 2 in Nepal, and one each in Poland Russia. We have 167 branches in India employing 3500+ employees.

Established in the year 1923,we are one of the most recognized brands in Indiaand are backed by an experience of more than 9 decades. We have a high customer recall and recognition that give us an edge in this market. Based in Kolkata, West Bengal, India, our current annual sale is INR 6300.00 Cr - INR 6500.00 Cr.

Berger Paints India Ltd., the second-largest paint company in India, offers its valued clientele based across the globe a variety of innovative painting solutions. Headquartered in Kolkata,it has 14 manufacturing units across India and around 162 stock points to ensure a consistent and timely supply of paints.

With its presence in over 120 locations all over India, it has employed more than 3450 employees and has a countrywide distribution network of 25,000+ dealers.Berger is acclaimed worldwide as a game-changer in this domain. It boasts a vibrant portfolio of paints and customized solutions in every paint segment.

The organization proactively makes policies and follows strategies both within and outside the organization that bring innumerable societal as well as environmental benefits to all stakeholders. We are a client-centric organization and conduct business ethically. We believe in continuous innovation, technological up-gradation, and change that helps us meet our clients' expectations always. We ensureTotal Quality Managementat our production unit conforming to International Standards. To keep our stakeholders and customers safe during this pandemic, we have recently launched theExpress Painting Appfor a contactless painting experience.

We run massive media activities and our products are endorsed by well-known celebritiesthat attract huge customer attention and also stimulate brand recall. With increased recognition, awareness, trust, and familiarity, it becomes easier for our dealers and distributors to sell our paints and allied products.

We run the industry's largest loyalty program and offer unfaltering sales support to our dealers.We have a team comprising adroit and dynamic professionals who are always on their toes to help our distributors and dealers.

Investment Detail
Commenced Operations
Operations Commenced On 1950
Franchising / Distribution Commenced On 1950
Franchise Details
UNITS
Location Store wise
TRADE PARTNERS
TRADE PARTNER - 1
TYPES OF CHANNELS 5
INVESTMENT (IF ANY)Rs. 10lakh - 20lakh
MARGIN / COMMISSIONS 0%
AREA REQUIREMENT NIL
Expansion Locations
North
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
South
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
East
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
West
Gujarat, Rajasthan, Maharashtra, Goa
Central
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
UNION TERRITORIES
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Franchise Details
Territorial rights for unit franchise Yes
Anticipated percentage return on investment 50%
Payback Period 1-2 Years
Any Other Requirements No
Property Details
Area Requirement 300 - 500 Sq.ft
TRAINING DETAILS
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
AGREEMENT & TERM DETAILS
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is term renewable? Yes

Copyright © 2009 - 2021 Franchise India Holdings Ltd.