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Hotline: 1800 102 2007
Hotline : 1800 102 2007
Quick Service Restaurants

What's Up!

Area Requirement 200 - 600 Sq.ft
Investment Size INR 2 Lac - 5 Lac
Franchise Outlets Less than 10
Business Detail

Low budget North India and ChineseQSR Franchisee Opportunity - Suitable for first time Restaurateurs!

Whats Up! - An established quick service/casual dining restaurant withspecialty in North Indian and Chinese Food in both Veg and Non-Veg category.This franchise opportunity offers you a chance to realize your dream of owning a restaurant business.

This is especially suitable for first time Restaurateurs given a low investmentrequirementand full support across all activities starting with choosing the right location, hiring chefs, training of staff, IT implementation, marketing activities, marketing materials,choosing vendors, tie-ups with food/online ordering portalsetc.

Though there are a number of Indo-Chinese food outlets, but there are very few outlets in the QSR format, which makes it an attractive business model given the lower costs associated with this model. It is needless to say that there is a strong demand for this food category given the fact thatIndians cannot go more than a day without having Indian or Chinese food.

We are not necessarilylooking for people with a strong know-how of the restaurant business, but for those who always wanted toown a restaurant and have a passion for food. There will be a strong support system both during the set-up phase as well as during the operations phase.

Support Benefits:

  • Exclusive territorial rights
  • Site selection assistance
  • Marketing materials
  • Staff hiring training
  • Vendor selection
  • Packaging Materials
  • IT implementation
  • Digital marketing

We provide franchisee opportunity in two models:

A)Whats Up (Express):

  • Franchise investment:3-4 Lacs
  • Total area: 200 - 400sq. ft.
  • Royalty: 4%

B) Whats Up (Casual Dining):

  • Franchise investment: 7-9 Lacs
  • Total area: 400 - 700 sq. ft.
  • Royalty: 4%

Team Whats Up

Investment Detail
Commenced Operations
Operations Commenced On 2014
Franchising / Distribution Commenced On 2015
Franchise Details
UNITS
Location Store wise
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 200000
Royalty/Commission 5% %
Expansion Locations
North
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
South
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
East
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
West
Gujarat, Rajasthan, Maharashtra, Goa
Central
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
UNION TERRITORIES
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Franchise Details
Territorial rights for unit franchise Yes
Anticipated percentage return on investment 40%
Payback Period 1 - 2 Years
Property Details
Type of property required for this franchise opportunity Commercial
Area Requirement 200 - 600 Sq.ft
TRAINING DETAILS
Detailed operating manuals for franchisees Yes
Franchisee training location Pune
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
AGREEMENT & TERM DETAILS
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is term renewable? Yes

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