The City
Investment Size INR 1 Cr - 2 Cr
Franchise Outlets 20-50
The City is a unique and first of its kind concept of Role Pretend Play for kids in the age bracket of 2-8 years from Singapore. The concept focuses on kid’s entertainment coupled with Learning Through Fun in real life scenarios undertaking role-playing.A mini City is created for kids so that they can experience real life scenarios by themselves without any hassle. Within the City, young children can try out different adult roles and professions in a fun, safe environment. Creativity and imagination are promoted to positively enhance growth development. Children can transform themselves into Cooks, Cahiers, Doctors, Nurses or Policemen, dress in the respective uniforms and outfits.
Soon after launching in 2012 as Singapore’s first interactive learning playground to offer high-quality role play in realistic environments, The City became a leader in the market attracting kids, families and schools from Singapore and overseas to its first-of-a-kind experience.
PRESENCE
In addition to Singapore, The City has centers running successfully in Myanmar -and looking to set footprints in India, Philippines and Tokyo.