KILKARI CHILDREN'S WEAR

KILKARI CHILDRENS WEAR

BRAND PHILOSOPHY

The laughter of a child...pristine....joyous..free.simple. Simple silhouettes ..trendy designs..fun to wear.thats what Kilkari is all about. We at Kilkari cater to lil princesses and princes.a special child with a special wish. Because every childs needs are different. In varied colors and silhouettes, the designs speak the mind of a child, wishful, simplistic and fun to wear. We subscribe to the credo of Hygienic safety, comfort of wearing bordering on joy, and a fusion styling of kids wear. A synergy of western and Indian silhouettes, the prime focus is that they are comfortable and are complimentary to the childs personality.

HISTORY

KILKARI .WEAR THE JOY , a concept on comfort with styling for kids in the woven fabric segment , was established by NEHA GAUTAM and PRABHAT GAUTAM ,Neha an ex NIFTIAN from amm batch 2006, had always wanted to introduce styling in woven segment which was not only appealing to the parents but also to the child, comfortable yet stylish , The Brand had a humble start in 2009 with its business and operations from Ghaziabad in the kidswear segment with esteemed clients like chunmun stores and bindal stores, both MBOS , thereafter there was no looking back , we initially focused on competitive pricing offering the best price and quality to our customers and strived to penetrate the market through organized hyper retail brands, adding on to the list of our buyers were reliance trends and Easyday stores which expanded our horizons nationally across 40 locations .

In 2012 the brand was an early bird to venture into the online market which was at a nascent state in the category with portals like firstcry ,babyoye and snapdeal.

The coming yrs saw the brand venturing into mid segment retail with arvind retail ltd. And toonz retail, the brand has been a first to enter the tv retail segment with HOMESHOP 18 ( NETWORK 18 PVT LTD) IN 201 in the category . Since the last 2 yrs the brand consolidating the segment and focusing on the online and tv business with PRABHAT taking a lead in logistics and operations, and Neha focusing on the product development and marketing. With associations like jabong.con, flipkart.com , snapdeal, paytm, kidzig, fashionandyou , hopstcotch , best deal tv , naptol, shopclues,paytm , reliance gio etc Kilkari has a good recall value and recognition . We have current capacity of 10000 pcs production inhouse and 20000 pcs with associate vendors .

Product segment

Kilkari is widely known for its simplistic yet high on fashion dresses in the Indian ethnic wear segment for both girls and boys , it is also known for the dresses segment for girls and toddlers with floral and bright colors as a synonym to its name . The brand plans to venture into the ethnic wear in the tweens segment for both girls and boys .as a policy there are no embellishments used and the brand uses different textures and fabrics to create the effect.

THE NEW VENTURES

The brand is soon entering into the franchisee model to now expand its operations in ebos and well as MBOs, andplanning to expand to atleast 10stores across the country by the end of the year , The brand is also heading toventure into the international markets like the middle east and Europe with associates . we are also focusing onexpanding our portfolio online and through tv retail.