Amaltas Apparel and Accessories Pvt. Ltd.

Ira Soleil is a brand, from Amaltas Apparel and Accessories Pvt. Ltd. a company with 25 years of experience in sourcing and manufacturing of apparel for International brand/chain stores/importers. This is a women-runcompany and the directors have a collective experience of more than 80 years in the apparel industry.

The brand was launched in Aug 2012 - and within one year was already one of the top performers on Myntra and Jabong which collectively cover 70% of India's online fashion market.

Ira Soleil is today the only brand that caters to the occasion wear /party wear ethnic market. It is also one of the fastest growing fusion brandsand is already delivering much higher returns per sq feet than many other brands including national brands at many counters.

Brand finds very good resonancewith young professionals from metros, as well as women from smaller towns and cities.

Very aggressively and honestly priced, the value delivered against value paid is extremely high so customer satisfaction is very high. Brand gets very positive reviews online and offline.

Franchise partners should be either able to source great locations and /or be able to run the stores effectively.