Greenways

BUSINESS OVERVIEW: Greenways Designs, one of Delhi largest showrooms for sarees, suits and wools, offers a whole selection of sarees including Embroidered Georgette Crepe and Net Sarees, Printed Georgettes, Chffons, Crepes, Tussars, Traditional Banarsis, Gadwals, Kanjivarams, Rajkots, Upaddas, shawls, Scarves, Dress Material and Suits. among others. The company has the widest variety of traditional sarees from across India that are handpicked and procured from the best available sources. Greenways Designs is very popular in Delhi, and is located in Connaught Place, the most accessible part of the city. Greenways Designs Saree house was established about 65 years ago, is known destination in Delhi for premium ethnic women wear. Over the past six decades Greenways Designs has touched millions of customers and a wide loyal customer base. The brand is currently positioned as regular as well as occasion saree store, with the tagline “A Festival Of Sarees & Suits”. At Greenways Designs sarees has been the profit drivers with 80% revenue coming from sale of sarees while rest 20% revenue comes from salwar suits which are mainly bought at the store on impulsion. The brand has been showcased in various national fashion events and expos and has received great appreciation. The brand currently has only one stores and is currently catering majorly to the older audience, should now focus on becoming a young women brand, the segment which is independent and has the pocket to spent In this respect Greenways Designs should change the store design, window dressing, color used in store and hire a brand endorser to make it a inviting place for younger crowd. The brand now wants to make it big through franchising