STOVE KRAFT PRIVATE LIMITED

With 75+ stores presence in South India the brand enjoys good amount of market share in premium segment kitchen appliances range. The kitchen products of Gilma are sold purely through Gilma Franchise stores. The brand is now looking for Pan India expansion with its life style elevating product range.

Gilma is a part of Stove kraft private limited – India’s one of the largest kitchen appliances manufacturing company.

It has Chimneys, hobs, Gas cook tops, Kitchen sinks and office chairs under its basket

Gilma products are designed with just one thing in mind – to elevate the standard of living and make it world-class. Innovative features, state-of- the-art quality and futuristic designs are the hallmarks of Gilma products.

Today consumers perceive Gilma as a premium brand due to its innovate design and features, best in class service, warranty and longer durability products.

Business model

Gilma works in Franchise business model.

The Franchise’s business is purely driven through tertiary sales (End consumer sale). Company does adequate marketing for brand development and product promotions, generates consumer walk-in to the franchise store.

The individual store profitability is taken care by the respective store owners – Franchises. The investment terms to own a Gilma exclusive show room is made in such a way that the complete return on investment is made in 4 years’ time by franchises.

Projected growth

There are 4 states where the brand is currently in to (Karnataka, Andhra Pradesh, Telengana and Kerala). The immediate expansion is planned at Tamil Nadu and Rajasthan. Brand Gilma is persistently working towards increasing more no of stores and to have pan India presence.

By 2020

• Be a Pan India market player and leader by market share in kitchen appliances segment
• Be the first choice of consumer for kitchen solutions