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Hotline: 1800 102 2007
Hotline : 1800 102 2007
Casual Dine Restaurants

22nd Parallel

Area Requirement 500 - 2000 Sq.ft
Investment Size INR 30 Lac - 50 Lac
Franchise Outlets Less than 10
Business Detail

Welcome to Ajna. We are so happy and blessed to have you in our Universe.

We are Deepti Sundar, first generation entrepreneurs and co-founders of Ajna Hospitality. Not before long we were working in the corporate sector in human resources only to quit our successful corporate careers in 2011 and start a humble food service venture called 22nd Parallel, an exclusive south Indian vegetarian restaurant in Vadodara.

The enthusiasm infected our closest friend, Ajith or should we say Chef Ajith, who went on to become our biggest strength as the years went by. 11 years, 11 restaurants and 4 cities later, we decided that we needed a more structured approach to get bigger and better at doing things while also innovating and spreading our wings across the breadth of the food beverage sector. Thus was born Ajna Hospitality LLP in 2022 taking into its fold the hugely successful, 22nd Parallel and Idlikaaran by 22nd Parallel brands.

Associating with like-minded enterprising entrepreneurs for franchisees to grow the 22nd Parallel and Idlikaaran by 22nd Parallel presence across the country and beyond its borders, we at Ajna are excited about the future as it not only gives us an opportunity for personal growth and development but also gives us an opportunity to collaborate with and contribute to the communities we will work with as part of our universe. Together, we aim to take the traditions and flavours of Southern India to the world.

Investment Detail
Commenced Operations
Operations Commenced On 2011
Franchising / Distribution Commenced On 2016
Franchise Details
UNITS
Location Store wise
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 800000
Royalty/Commission 5 %
Expansion Locations
North
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
South
East
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
West
Gujarat, Rajasthan, Maharashtra, Goa
Central
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
UNION TERRITORIES
Chandigarh, Daman and Diu
Franchise Details
Territorial rights for unit franchise Yes
Anticipated percentage return on investment 40%
Payback Period 1-3 Years
Property Details
Type of property required for this franchise opportunity Commercial
Area Requirement 500 - 2000 Sq.ft
TRAINING DETAILS
Detailed operating manuals for franchisees Yes
Franchisee training location Both at Company and Franchise Locations
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
AGREEMENT & TERM DETAILS
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 6 Years
Is term renewable? Yes

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