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SRS Group forays into e-commerce space with SRSgrocery.com

Tags: SRS Group, e-commerce, SRSgrocery.com, SRSretail.com

January 07, 2015 | COMMENTS ( 0 )

SRS Group forays into e-commerce space with SRSgrocery.com

Over Rs 5,000 crore SRS Group has announced its foray into the e-commerce space. As the first step in its e-commerce journey, the company announced the launch of SRSgrocery.com. The website is uniquely designed to ensure a smooth online shopping experience to customers. In the next phase of its expansion, SRS plans to launch other e-commerce website, which will include apparel and jewellery.

Speaking on the occasion, Dr Anil Jindal, Founder Chairman, SRS Group, said, "The e-commerce initiative is born out of customer insights, focuses on ease of purchase, and provides an effortless purchase process. This unique offering is only the start and an attempt to bridge the existing gap in the online offerings in the market and enter the vast and yet under explored territory of e-commerce.

The e-commerce space in India is currently valued at Rs 60,000 crore and has been growing at an estimated 30 per cent CAGR. This is a part of our strategy to go ahead with diligent expansions in retail to make SRSgrocery.com a brand of preference for consumers. We are unveiling just the first chapter of SRSretail.com, which in the days to come will foray into fashion, jewellery, medical and many more such segments."

The website is conceptualised as per international standards in terms of product range, merchandising, promotions and customer focus. Its wide portfolio includes all key categories such as FMCG products, staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more. The website is designed to fulfil the entire grocery basket for its customers, making it a one-stop destination for grocery requirements - something that is of high relevance with time being at a premium for most people.

SRSgrocery.com scores on parameters like good user interface and small delivery slots; it, however, captures the foremost need of the customer of low service fee; SRSgrocery.com has no service fee - "No Minimum Order and No Delivery Charges".

Pratik Jindal, Managing Director, SRS e-Retail Ltd, says, "We are delighted to enter into this new venture. With this, we have not only strengthened our retail presence but are also happy to reach and serve new consumer segments by treating them to world-class products, thrilling promos and unmatched convenience. It is a pleasure to spread the goodness of our brand to the online space."

Behind the launch of the grocery website is the demonstrated expertise of SRS in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing and supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas. The website allows shoppers to enjoy their online shopping experience. The stocking has been carefully balanced to ensure that all key product categories and brands are available.

SRS Limited has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus. The group has just completed 25 years of its existence. Over the span of these 25 years, the SRS Group has grown from a financial services company to a large, mature player that is now a well-established name in jewellery, cinemas, retail, hospitality, real estate, financial services and healthcare. It has over 120 touch points spread across seven states and 31 cities across India, with exports to international markets as well.

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