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Manufacturing firm Prayag Polytech forays in e-commerce space

Tags: manufacturing, make in india, prayag polytech, e-commerce, industrial plastic, plastics industry

February 24, 2015 | COMMENTS ( 0 )

Manufacturing firm Prayag Polytech forays in e-commerce space

In a bid to revolutionise the way in which masterbatches are being offered to the end customer, New Delhi-based manufacturing firm Polytech Pvt. Ltd., has launched its e-commerce portal eMasterbatches.com, with an aim to bring a paradigm shift in customer's buying experience.

eMasterbatches.com introduces the concept of buying industrial plastic raw material online, using laptop, computer or via mobile app for any quantity with an option to pay offline or online at your convenience.

Prayag started masterbatch production using highly advanced German-made twin screw extruder back in 1996, a time when most of their competition was producing using cheap single screw extruders. While others were struggling to compete against large multinationals in India itself, Prayag decided to take the competition head-on, not only in India but abroad as well, by promoting its quality products there. Its distribution channel now spread across 85 countries, exporting over 100 shipping containers from India every month.

Having established itself as the largest manufacturer and exporter of masterbatches, the company now wants to use the position to grow exponentially in the domestic market as well. Indian masterbatch industry has largely been fragmented and unorganised so far. However, lately with the multinationals setting up base here, the market has started getting consolidated and organised. This has created a greater potential for organised large domestic players like Prayag to grow.

Launched amid the world's third largest plastics industry show 'Plastindia 2015', eMasterbatches.com holds huge potential for Prayag to mark their leadership in domestic market as well. Prayag's three production facilities at Bhiwadi, Rajasthan, with a production capacity of 50,000 MT per annum and multiple dedicated lines for each colour, ensure faster deliveries, flexibility and zero contamination.

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