Dr. Rupinder Singh Sodhi is Managing Director of Gujarat Cooperative Milk Marketing Federation, Ltd., (AMUL)
RS SODHI, M D, Gujarat Co-operative Milk Marketing Federation Limited
Dr. Sodhi has headed the Marketing and Sales function of Amul for more than two decades and has spearheaded their highly innovative and widely acclaimed marketing campaigns such as Promoting milk as ‘world’s original energy drink’ & ‘Eat Milk’ campaign motivating Indian youth in include dairy products in every meal and Amul Doodh Peeta Hai India. He has been instrumental in launching more than 50 new products during his tenure as Managing Director in last six years. He has also spearheaded digital marketing and social media marketing innovations in Indian dairy industry to ensure that younger generation of India enhances consumption of milk and dairy products.
Talking about his personality, Sodhi is a calm headed person who loves to take challenges in an easy-going manner. His work and accomplishments never found a need to be in the limelight. It’s his generosity and hard work that has brought his success story to people. He is a man of substance who doesn’t believe in boasting about his dedication and achievements. Under his guidance and managerial skills, many people have learnt to become professional leaders in Amul and various other similar firms. Amul is proud to have him as their Managing Director
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