A trip to London almost a year back introduced Swathi Kolla to the bright proposition of Your Baby Spa. The resounding success of the unique concept in Hyderabad is now driving large number of franchise queries
The brainchild of Laura Sevenus, founded in 2002 in London, Your Baby Spa currently has a presence across countries like Australia, Spain, South Africa, and now India too. It specialises in creating a womb-like environment for newborns to better enhance their physical and psychological development. For Swathi Kolla, her introduction to Your Baby Spa came when she went to London with her newborn child. “It’s always difficult for a first-time mother to understand all the needs of a child. I realised then that something like Your Baby Spa provided the Right solution.” she says.
Your Baby Spa uses hydrotherapy and infant massage techniques developed by paediatricians, neonatal experts and child development specialists to ensure the wellbeing of babies. Infant massage allows newborns’ muscles to relax, allowing them to sleep better. Hydrotherapy boosts their cardiovascular system, respiratory system, digestion, and overall wellbeing.
ESTABLISHING THE BRAND
Being a niche concept, Your Baby Spa did not have the smoothest start. “The initial months were tough as we had to convince parents that this is a beneficial activity for infants. However, with concerted efforts we created awareness about the advantages of hydrotherapy and massage. Parents are now well-informed than ever before about various childcare services available and are willing to try them out,” Kolla says.
Inspired by the positive response in Hyderabad, Your Baby Spa has devised two franchise models. The small franchise format calls for investment of Rs 2 crore and area of 900- 1,500 sq. feet; the larger format requires up to 2,500 sq. feet with investment of Rs 3 crore. The brand prefers its franchise units to be located in a quiet place with a paediatrician in vicinity, a hospital for instance. While a single session of hydrotherapy and massage costs at Rs 4,012, parents prefer to opt for monthly and yearly subscriptions.
“Margins are roughly at 60-70%, which will enable franchisees to break even in 24-48 months,” Kolla says. The Hyderabad outlet has shown promising growth rate of 7% in the last three months.
Your Baby Spa is seeking franchise partners in metros and major Indian cities including Delhi, Mumbai, Chennai, Bengaluru, Kolkata and Ahmedabad.