SWEET HAPPINESS BEGINS WITH HAPPY HAPPENS

The idea to foray into the business of desserts, milk shakes and ice creams worked like magic for partners and Directors A Chiranjeevi Reddy and E Nithin Kumar Reddy of Hyderabad. Well-established now, the brand is looking to join hands with franchise partners who have the right combination of entrepreneurial spirit and expertise

Finding one’s professional calling is a perplexed phenomenon. It might take years or may strike in a second. The idea of Nivar Dairy Food (P) Ltd. struck Chiranjeevi while he was walking on the Necklace Road, Hyderabad. Despite working with various organisations for six years he was not satisfied and wanted to do something where he would be able to put to use his core talent and skills. On the other hand, Nithin Kumar, who was already engaged with the food business, was not content with his current venture and had opted to do a course in entrepreneurship. That is when the two of them met. The chemistry of these two minds worked in harmony and led to the entrepreneurial idea of entering the dairy industry.

“We started off with limited flavours. Gradually, we started selling milk shakes, sandwiches and mocktails,” adds Nithin. The various flavours available are vanilla, strawberry, black current, butterscotch, almond, blueberry, chocolate, Oreo, Kitkat, etc. The prices range from Rs 49 to 69 for 330 ml.

FRANCHISE OFFERS

Currently, Happy Happens has five outlets, and is planning to further expand. The brand provides in house research facility, marketing support, customised products as per franchisee location, centralised billing and monitoring with CCTV cameras. “Our combination of quality and price affordability is what sets us apart from other brands in the market. On an average, a single scoop ice cream starts from Rs 60 but we are able to provide the same for Rs 20 without compromising on quality,” Chiranjeevi adds. The brand aims to have on board more than 50 franchisees by the end of the year. “Our focus has always been on quality, right products and services,” says Nithin. For its franchisees, the company provides marketing support, training, quality raw material, centralised sales monitoring with closed-circuit cameras and a foolproof billing system.”

FRANCHISE FACTS

NUMBER OF OUTLETS: 5
INVESTMENT REQUIRED: RS 3 TO 5 LAKHS
EXPECTED ROI: WITHIN 6 MONTHS
EXPECTED BREAKEVEN: 3 MONTHS
LOCATION PREFERENCES: SOUTH INDIA (TELANGANA, ANDHRA PRADESH, KARNATAKA, TAMIL NADU, KERALA)