There is hardly any occasion that does not call for a gift. And with corporate and personalized gifting taking on huge dimensions, the market is all set to grow at a rapid pace. That’s the reason why Presto, a gifting brand, wants to further expand its wings
A gift is one of the best methods to show appreciation and affection, ask for forgiveness, or rejoice special occasions. Adding a special touch takes any gift from excellent to extraordinary. In this connection, the zeal to become a premium resource in things that can be personalized is what encouraged Anurag Poddar and Anil Jhawar to start Presto, owned by Mohan Impressions (P) Limited. Currently, Presto has five verticals – personalized gifts, corporate gifts, awards and appreciation products, personalized décor and office rubber stamps. According to Technopak, the total size of the Indian corporate and personal gifting market put together in 2017 was about Rs 250,000 crore. Of this, the corporate gifting market in India is estimated to be Rs 12,000 crore and is growing at over 200% per annum.
Franchise opportunities in India with low investment are aplenty. With technology adopted by Presto, the personalized gift items are simple to create within a small space and with semi-skilled manpower. Talking about their franchising plans, Anurag Poddar, Director, Presto, highlights some salient factors: “It’s low-cost investment with high return on investment. Our proven process ensures that the franchisee is able to personalize over 700 products within a small retail space. With a clear and smooth system, you bypass needless spending and can have your business up and running in no time. Our products don’t only rely on what’s trending at the time, we also get to draw from both old and new product releases in the long term.”
Further, he adds, “a franchisee has access to proven methods. The support you need to start offering customized gifts is well within reach. Our methods and equipment are tried and tested, and we know they work. We give you the path to avail of the best franchise opportunity in India with practical, effective tools to raise your competitive advantage in the industry. Also, there is a big trend now of companies celebrating birthdays, holidays, graduations, promotions, anniversaries, conferences, etc.”
Elaborating about the advantages, Poddar says, “A franchisee will not have to spend time researching options, vetting equipment or suppliers, and examining the finished product. We have direct industry research and testing, making it more accessible than ever to bring personalized gifts to clients. In fact, personalized gifts are a huge hit across the world. The Presto system has been the backbone behind their 165 successful retail stores.”
EXPANSION PLANS
“Presto believes in sustainable growth, and has reached 165 stores in 6 years of franchising. We aim to keep growing at a pace at which we can continue providing support and services to our franchise partners, customers and employees,” says Poddar.
FRANCHISE FACTS
NUMBER OF STORES: 165 RETAIL OUTLETS
INVESTMENT REQUIRED: RS 5-20 LAKHS
AREA REQUIRED: 80-400 SQ. FEET
EXPECTED ROI: 200-250%
EXPECTED BREAKEVEN: 3 MONTHS
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