FABULOUS WITH FOOD

While the journey started with one mega wedding order for catering, Food Kraft, under its wings, has grown popular brands like Pepperazzi, Raisin, Pepperazzi Outdoor Catering, Ratatouille and Legends of Punjab. Commenting on this astounding growth, Anand Heena Thakkar, Chairman and Managing Director, says, “The vision of the company is to diversify and expand exponentially by opening leading restaurants, pubs, banquet halls and great accommodations that offer quality food and service in all major cities in India and eventually the global platform. We would like to offer quality and affordable dining experiences in Indian cuisine across the globe, at travel destinations and at places where the Indian communities are densely situated in.”

Commenting on some of the benefits franchisees will get, he says, “We support the franchisee in scouting locations, designing the outlet and making sure the looks match the flagship outlet. We give full HR solution and guarantee replacement within 72 hours if any staff member quits. We also make sure that the outlet is ready up and running in 60 days as this is the most crucial part.”

The company has a goal of franchising 10 outlets for Pepper-The Diner and Legends of Punjab in the next 3 – 4 years in India and in UK and Australia. “In 2017, our first franchise was rolled out in Rajkot, and within a year we sold five franchises at almost 200% growth per year,” Thakkar says. Last year the company was valued at close to USD 5 million.

FRANCHISE FACTS

YEAR OF LAUNCH: 2009

FRANCHISING SINCE: 2017

TOTAL OUTLETS: 13 OPERATIONAL AND FOUR OPENING BY MID-JUNE

INVESTMENT REQUIRED: RS 80 LAKHS TO 1 CRORE

AREA REQUIRED: 2,500–3,000 SQ. FEET

EXPECTED ROI: 1.5-2 YEARS

EXPANSION PLANS: PAN-INDIA, GLOBAL.

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