Taking the fashion footprint forward

Entrepreneurship is something that runs in the veins of family of Charan Reddy Arutla, CEO of Roman Island, a fashion and accessories brand. His father, he informs, started his own ventures and found varied degrees of success and the spirit has extended to others too. “Having seen such entrepreneurial dynamism in the family, embracing entrepreneurship came rather naturally to me,” Reddy says. Roman Island was set up in 2011 as an offshoot of the KRD Group of Industries.

“What started as an MBO with 200 stores has now increased exponentially across not only India but overseas too,” he informs. This success in the fashion industry can be attributed to the fact that Indian culture is now aligning itself to global trends. As such, contemporary Indian apparel now has more variations and segments than ever before. “The modern Indian consumer is no different from his or her counterparts in other countries,” Reddy says.

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The Roman Island franchise business is one of the most lucrative as it is recession-free. It offers the prospect of low risks and high turnover. Elaborates Reddy: “Our franchisee does not have to take the pain to begin the business from scratch. We provide the brand name as well as operational and functional training to the franchisees and their staff.” The brand recently achieved another milestone in establishing their presence in 100 major cities of India within 28 months. Roman Island is majorly located in Tier II and III markets. “Our team is continuously working on expansion plans to set up new stores, which would be a mix of malls and high street outlets both in India and other countries,” Reddy states.

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