PROTECTING THE AUTO ENGINE THE ‘GREEN’ WAY

Opportunity is one of the most important factors that a person considers while venturing into a business. So was the case with Paresh Mathur, an accomplished engineer, who saw immense opportunity in the automotive market, particularly new-age cars. This is what led to the birth of Kevito Mobilio to provide a launch pad for Molygreen, a premium brand of lubricant from Japan, in the Indian market. The distribution business conducted for Molygreen in India is taken care of by CEO Paresh Mathur and Rajendra Bansal, Director. “There is sufficient scope for a quality product like Molygreen in India despite the presence of several players in the lubricant market,” says Mathur.

Elaborating about growth opportunities for the brand in India, Mathur says, “With economic reforms gaining momentum, India’s long-term prospects for growth remain optimistic. The demand for automotive lubricants is expected to increase drastically in India as it is already the third-largest market in the world for lubricants.” In fact, the Indian lubricant market is expected to register a CAGR of 4.64% during the forecast period 2018-2023. “With the introduction of stringent pollution norms for cars, there is an emphasis on new-generation non-polluting engines to which synthetic lubricants cater well,” Mathur states.

“Since our brand provides synthetic lubricants for such new-age engines, we see huge growth in demand for a product like Molygreen. Given the several factors in its favour, including new emission norms for the automotive sector, we are looking forward to take the brand across India in a big way. In the first phase, we plan to start appointing distributors in North and West India and then expand into the South and East India markets. Our target is to appoint a minimum of 40 distributors in the year 2019,” Mathur adds. The company’s business model is based on scaling up through a network of distributors and dealers. Currently, there are six retailers on board and Mathur expects the pace to quicken.

Franchise facts

INVESTMENT REQUIRED: ENTRY POINT OF RS 20 LAKHS

AREA REQUIRED: WAREHOUSING SPACE OF 400-500 SQ. FEET

EXPECTED RETURN ON INVESTMENT: MINIMUM 30%

EXPECTED BREAKEVEN: 6-8 MONTHS.