AS CLEAN AS CLEAN CAN BE WITH CHEM-DRY

At a time when the Indian lifestyle, especially that of young working couples or even singles living in metros and Tier I cities, is changing rapidly and treading on the same path as that of the developed nations, outsourcing home cleaning is one of the activities now in vogue. As such, with this particular sector offering huge potential for quick growth, companies both organised and unorganised have entered the fray. Among the former is Chem-Dry, a well-known brand that uses green-certified carpet cleaning products, including The Natural, a primary cleaning solution. Comments Joe Manuszak, Director of International Development, Chem-Dry: “We are very fortunate that we have been able to expand into India when the economy here is creating a tremendous amount of opportunity for entrepreneurs who want to take their future into their own hands.”

FRANCHISE OFFER

Globally, Chem-Dry is the largest carpet and upholstery cleaning franchise with 4,500+ franchises using its patented products.“We have a track record of 40 years of experience and success in franchising. Carpet and upholstery cleaning in India is a highly fragmented industry but offers marvellous growth potential. We have demonstrated great success through franchising in the past and we would be looking to leverage those learnings to build an equally solid franchise system for Chem-Dry in India,” says Sinha.

Elaborating about what the company seeks from a franchise partner, Sinha says, “An entrepreneurial mind with management experience, skills and talent can be our franchise partner. Satisfying the legal requirements is mandatory and of course the necessary finance to get the operation to run successfully.” Chem-Dry is looking for regional master franchisees in Mumbai, Delhi, Bengaluru, Ahmedabad and Hyderabad which are high-growth areas where its businesses are needed and where a Chem-Dry carpet cleaning franchise has a sure-shot chance of being successful.

Franchise facts

NUMBER OF STORES: 4,500+ GLOBALLY

INVESTMENT REQUIRED: RS 18 LAKHS

GEOGRAPHICAL LOCATIONS: TIER 1 CITIES OF INDIA

EXPECTED RETURN ON INVESTMENT: 60%

EXPECTED BREAKEVEN: 18 MONTHS.

Comment