AS CLEAN AS CLEAN CAN BE WITH CHEM-DRY

At a time when the Indian lifestyle, especially that of young working couples or even singles living in metros and Tier I cities, is changing rapidly and treading on the same path as that of the developed nations, outsourcing home cleaning is one of the activities now in vogue. As such, with this par­ticular sector offering huge potential for quick growth, companies both organised and unorgan­ised have entered the fray. Among the former is Chem-Dry, a well-known brand that uses green-certified carpet cleaning products, including The Natural, a primary cleaning solution. Comments Joe Manuszak, Director of International Develop­ment, Chem-Dry: “We are very fortunate that we have been able to expand into India when the economy here is creating a tremendous amount of opportu­nity for entrepreneurs who want to take their future into their own hands.”

FRANCHISE OFFER

Globally, Chem-Dry is the largest carpet and upholstery cleaning franchise with 4,500+ franchises using its patented products.“We have a track record of 40 years of experience and success in franchis­ing. Carpet and upholstery cleaning in India is a highly fragmented indus­try but offers marvellous growth potential. We have demonstrated great suc­cess through franchising in the past and we would be looking to leverage those learnings to build an equally solid franchise system for Chem-Dry in India,” says Sinha.

Elaborating about what the company seeks from a franchise partner, Sinha says, “An entrepreneurial mind with management experience, skills and talent can be our fran­chise partner. Satisfying the legal requirements is mandatory and of course the necessary finance to get the operation to run successfully.” Chem-Dry is looking for regional master franchisees in Mumbai, Delhi, Ben­galuru, Ahmedabad and Hyderabad which are high-growth areas where its businesses are needed and where a Chem-Dry carpet cleaning franchise has a sure-shot chance of being successful.

Franchise facts

NUMBER OF STORES: 4,500+ GLOBALLY

INVESTMENT REQUIRED: RS 18 LAKHS

GEOGRAPHICAL LOCATIONS: TIER 1 CITIES OF INDIA

EXPECTED RETURN ON INVESTMENT: 60%

EXPECTED BREAKEVEN: 18 MONTHS.

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