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Sep, 12 2018

IT’S THE TRUST THAT COUNTS

In this interaction, Mayur Jain, a franchise owner of Raymond Shop in Hyderabad, shares the experience of his journey with this leading brand that has placed him a step forward, by Khusnuma Parween

Why did you want to be a part of Raymond’s? And how has this journey been so far?

It’s been an exciting two decades ever since I have been associated with this brand. However, my family’s association with Raymond goes back to three decades. In fact, we have been known as the Raymond family in Hyderabad considering that we have six landmark stores. We are also proud of the fact that we are the largest wholesaler of Raymond in India. Through the years we have witnessed numerous changes at the brand level from the launch of brands like Parx, Color Plus, etc. and it has always been an exciting transformation, offering new business opportunities.

With customers’ demands going through an evolution, how do you ensure an all-encompassing shopping experience?

With the market being completely consumer-friendly and the customer spoilt for choice, it has become tougher to retain a customer. Initiatives like loyalty programs, technology support and personal customer engagement – all of these being Raymond trademarks – have helped us to retain and also attract new customers.

What’s the secret behind your success? How has Raymond helped to upgrade your skills?

We have always been interested in fashion and style and therefore this segment is a family passion. As such, we put our heart and soul into this business. Personal interaction with clients, emphasis on building relationships and the support of a good team are certain factors that have helped us grow from a single store to half a dozen. We have always instructed our staff to focus on service so that customers will trust the brand. We gradually started branching int corporate sales for additional business revenue and now this contributes a good chunk to our overall business.

What are your expectations from the new TRS in Hyderabad?

Situated in a new market surrounded by a large number of corporate and IT professionals, the Gachibowli area is the new face of Hyderabad. I see great potential going forward with a huge number of people with disposable incomes to cater to.

What benefit did you receive joining Raymond?

Raymond, apart from having great brand recall, also guides the franchisee and the associated team by hosting various training programs to update skills. This includes product awareness, technological support and even self-grooming. Franchisees are also provided good media support all the time and they have individual budgets for all the geographies which can be used by the franchisees to promote various advertising campaigns. Above all, the trust that consumers have in the brand is very strong and Raymond has never let its customers down.

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