AGSmarty Food and Beverages LLP has taken huge strides in terms of expansion and is now looking to have a bigger footprint across India with franchise partners. By Tanya Krishna
The Indian food and beverage industry is one of the most vibrant industries that has witnessed unprecedented growth in the recent past and is currently going through an exciting phase. It is growing at a rapid rate and from USD 26 billion in 2017 it is expected to reach USD 46 billion within two years. In F&B industry, quick service restaurants (QSR) and fast food joints are gaining maximum traction, pointing to a shift in the pace of consumer lifestyles. An increasing number of consumers, especially the youngsters, are inclined towards the QSR segment, value-for-money deals and easy-to-go menus.
In fact, the growth of the QSR segment has attracted many national and international players to grab a pie of the booming segment. One such player is AGSmarty Food and Beverages LLP, which forayed into the segment by opening its QSR AG Food Junction in 2016. Within a span of two years, the company has expanded to nine restaurants in Uttar Pradesh. “The QSR is a huge segment which can absorb as many players as possible. There is enough room for growth in India for both global and domestic QSR chains,” believes Lalit Gupta, CEO, AGSmarty Food and Beverages LLP.
Gupta started his entrepreneurial journey 26 years ago in the fashion space and then entered the food and beverage segment when he sensed the potential it offered. The restaurant chain offers a range of fast food items including pizzas, burgers, wraps, ice cream, and bakery items, among others. “The idea is to serve the consumer high quality food at an affordable price,”
says Gupta.
Now, the company is all set to expand taking the franchise route and is looking for the right franchise partners for growth. That’s good news for entrepreneurs keen on leveraging the opportunities available in the food and beverage space. Talking about the profile of franchises, Gupta says, “The franchisees should have entrepreneurial skills to run the business and should have a great location in a high footfall zone.” The company would offer all the required support and training to its franchise partners. Along with franchisees, the company plans to have a chain of 100 restaurants within a year.
FRANCHISE FACTS
Investment: Rs 7-8 Lakhs
Area : 400 sq. feet
Expected return on investment : 30%
Expected breakeven: 2-3 months (operational)
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