THE ULTIMATE CHINESE DESTINATION

Boredom can be enterprising. Mukul Bhatia, the owner of Marky Momos has proved it very rightfully. He quit his 9 to 5 job and came up with the most innovative idea in food business serving Chinese through online platform. His wife Nimisha Bhatia, being from the hospitality industry, was the core part of the business success. The journey started in the year 2009 in Jaipur. “The reason we zeroed in on Chinese cuisine was that Jaipur lacked it too much,” Bhatia shares.

The most disruptive thing these days is the way these food delivery apps are expanding the market. The advent of Swiggy and Uber Eats has actually disrupted the market and we are witnessing a boom in kitchen only concept & immense focus on food quality and packaging.

Surfing the fact, Marky Momos online service is incurring a huge growth graph than expected. “Young or old, Chinese food is liked by all and if there is a cuisine which is loved Pan-India after North Indian food is Chinese. Our Afghani momos and tandoori momos are loved the most. Lately, people have also started liking our chocolate momos. Other than that Dragon roll is an evergreen favourite,” informs Bhatia. The average ticket size is around Rs 250.

FRANCHISE GROWTH

Bhatia talks about the reason why he chooses franchise model for his business that actually turned out be a successful decision. “Franchising actually lets you understand the food industry even though you are a fresher. More than anything, the investor gets the hands-on knowledge by us and the chances of him failing to sustain himself are very less. Secondly, being a partner you get all the expertise required,” he shares.

Currently, the brand has 13 stores of which 11 are FOFO (franchise-owned, franchise-operated). “We are coming up simultaneously with a North Indian Thali concept and once the operations for Marky Momos are streamlined we will foray into expanding that as well,” adds Bhatia. The brand is present in Jaipur, Ahmedabad, Chandigarh, Udaipur and Kota. With a span of one year, it plans to have 50+ stores across India.

FRANCHISE FACTS:

TOTAL STORES - 13
INVESTMENT - RS 10 – 30 LAKH
AREA - 150 – 800 SQ FT
EXPECTED ROI - 100%
BREAK-EVEN - 1 YEAR