STITCHING A SUCCESS STORY

Started his retail journey with India’s leading mens lifestyle brand, The Raymond Shop, Karan Kodre takes pride in this recent venture. He was into construction business with no expertise in retail. The fear of not knowing the industry didn’t stop him in believing to get into retail and experience success in business. And what added to its confidence was the brand name – Raymond.

SUCCESS MANTRA

In the fast changing retail world, the consumer is spoilt for choices. And retaining the customer is the biggest challenge for any retail outlet. The market completely adheres to fashion and offer choices according to demand. He says, “I don’t shy away from saying that I learned everything from Raymond. Initiatives like loyalty programs, tech support and most importantly personal customer engagement have helped my team to retain customers.”

Raymond apart from having a great brand recall also guides the franchise and his team by running various training programs to upgrade their skills.

MINI TRS

Kodre explains the support the brand offers to franchisors. Raymond offers an option of Mini TRS for entrepreneurs of emerging town. Adhering to it, the stores are set-up within 45 days from signing of the Franchise Agreement instead of regular 90 days. Through the new age modular design with high flexibility for change (from store sizes of 600sq.ft. to 1200sq.ft.), it is designed to cater to existing shop dimension is a major USP. The required investment in the Mini TRS is 1/4th of that a regular TRS provides necessary fuel to make it highly profitable.

WAY FORWARD

After witnessing a success from its first outlet, Kodre has already planned to come up with another Raymond store in Pune itself. “I am so comfortable with every detailing and policies the brand has mapped. The organized outline is helping me to grow & earn customer confidence,” he shares confidently.

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