Godrej Interio is a leading brand that offers robust operational infrastructure in delivery and service, resulting in a seamless and consistent consumer experience across many touch points
Interio, a leading furniture and interior solutions brand, aims to conserve the environment through design products by setting up processes and use raw materials that are eco-friendly to preserve natural resources. The journey of the brand started in 1897 and today it has ventured into 15 diverse business divisions offering consumer, office, and industrial products and services of the highest quality to every corner of India and across the globe. “We have an innovation centre which has been assisting all the teams through a systematic process of knowledge transfer on design thinking and innovative ways of understanding customers. We also have seven state-of-art manufacturing plants across the country, which gives us a greater control over quality. We emphasize comfort and aesthetics while delivering differentiated designed, functional furniture for Indian consumers,” informs Subodh Mehta, Senior Vice President-Sales and Marketing, Godrej Interio.
In 2008, the brand came up with a franchise model to increase its presence in metros as well as Tier II and III markets. Presently, there are 310 exclusive showrooms and 800 dealer outlets in 650 cities. The plan is to open 35 new franchisee stores in the next 12 months. The Godrej Interio franchisee model offers one of the highest returns on investment with fixed margins and periodic incentives.
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