WOW is a collection of award-winning early learning and development programs from the UK. Now present in India, the company is looking to expand through the franchise model
The concept of early learning education is growing rapidly in India, but not every institution has a well-researched model. That’s why we have organisations like WOW which help parents and caregivers in enlightening their children’s minds before they step into the world of academics. WOW has been developed by UK’s leading child psychologist Dr. Lin Day and has now reached Indian shores thanks to the husband and wife duo, Anju Cherian and Jose Paul Plackal, who have opened the doors to this chest of knowledge for parents and children. “Our approach is to include the parent/caregiver of the child as an integral part of the child’s development classes. Many of our parents look at it as an alternative to day care institutions and preschools in the early years,” say Anju and Jose.
WOW centres offer a completely new set of programs in India, which includes:
Baby Sensory: This program caters to new born babies till they become 13 months old, focusing on boosting the child’s sensory, brain and motor development.
Toddler Sense: An extension of the Baby Sensory program, it is an adventure play activity for children from 13 months to five years, emphasizing on mobility, excitement and adventure.
Mini Professors: An interactive science program for children from four to eight years, it aims to make science accessible for all by instilling curiosity in young minds and giving children a better understanding of the science behind the world around them.
Reading Fairy: Based on the latest research, the classes are designed to develop a love for reading different genres among children from one to five years.
Baby Foundations: Developed by Dr. Lin Day, the program prepares you and your baby (birth to three months) for the challenges ahead through interactive workshops, which offer information, practical solutions and reassurance.
Keep-A-Beat: A first aid training program for parents and caregivers where they can learn about topics such as CPR, unconsciousness, choking, burns, head injuries, febrile convulsions, broken bones, etc. to keep their babies and toddlers safe.’
Say Hello Range of Toys: The ‘Say Hello’ range of toys was developed by East Coast Nursery in collaboration with Dr. Lin Day. With her input at every stage, the range has been expertly designed to stimulate thinking, feeling and learning, and encourage healthy social-emotional development in babies and toddlers. The toys will be sold through the WOW centre franchise network.
Franchise with WOW
The owners are very particular about choosing the right franchisee. “We are looking for franchisees who can deliver the same international quality to parents and children as done in our classes around the world,” they say, adding, “We extend full support to our franchisees from class equipment, lesson plans to requisite material, and marketing and promotion aids.”
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