Promising to offer high-quality products for kids and teens, Aditya Ashok, owner of A S Manufacturing, weaves his success story to Zarafshan Shiraz
What makes you India’s one-of-a-kind manufacturing unit?
In an industry with cut-throat competition, what makes you stand apart from your competitors?
Our commitment to deliver the best quality garments at reasonable prices to our customers is what makes us stand apart from others. Our team takes full guarantee of the products we manufacture not only before the customer buys it but also after they use it. Customers are owners for us and we fulfill all their criteria.
Could you brief us about the dynamic and versatile range of products that you offer?
We provide a dynamic and versatile range of garments for both boys and girls. We promote positive, adventure-seeking free spirits looking for a brand that truly understands and represents their lifestyle. Our products for newborns include spaghetti tops, jhablas, baba-suits, rompers and sets while for girls we have tops, T-shirts, polo T-shirts, dresses, jackets, dungarees, skirts, hot pants, denims and playsuits. For boys we offer T-shirts, polo T-shirts, shirts, jackets, denim, cargo and shorts.
What is the price range of these products?
Our prices mainly vary from Rs 149 to Rs 1,999. Since we also believe in and provide customization in our in-house brand outlets, our prices may vary from customer to customer.
How do you intend to scale up the business in future?
We plan to open our stores pan-India. Having opened our first store in West Bengal last month, we have a target to open 15 more stores in the next three months. Currently we are sourcing fabrics from fabric producers but we are planning to open our own fabric producing unit in the coming year so that we can have full control on our product quality which will also help us to maintain the delivery commitments. Currently we have a production capacity of 80,000 pieces of garments per month and in the near future we have plans to increase it to 2,00,000 pieces. This will help us to deliver quality products at a better price to our existing and potential customers.
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