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When MOHITA INDRAYAN started a small business to fill the gap in the kids wear segment, little did she know what lay ahead. Today, 612 League is selling at 500+ sale points
While it may seem like child’s play, designing clothes for kids who are conscious and picky about fashion than ever before is a different ballgame altogether. Mohita Indrayan entered this business when she realised the gap in the apparel market for tweens while shopping for her children who were still in that transition window between ‘not kids’ and ‘not yet pre-teens’. “Abroad, this age is popularly referred to as tweens but in India, the concept didn’t exist. As business management graduates, I and my husband spotted this business opportunity and decided to launch the first Indian brand for pre-teens in the country. Over a course of time, we also found our skill-sets complementary in handling a branded apparel venture such as 612 League,” asserts Indrayan.
Indrayan believes that franchising is the best possible way for the kids wear brands to grow. “At 612 League, we like to partner with franchisees who have a modern outlook towards retail and are passionate about the kids wear category. People who feel a sense of ownership and relate to the core brand values are preferred,” she maintains.
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