Biotique was born out of VINITA JAIN’S fascination for ayurveda. Today, it has grown into a huge entity that reflects her success as an entrepreneur.
India, along with the rest of the world, is moving towards organic and natural skincare products. Keeping with the trend, while many skincare brands have introduced a line of organic products, Biotique is one such brand which takes organic way too seriously and prides in offering products that are made of 100% organically pure, preservative free ingredients and renewable resources. The face behind this unique brand is Vinita Jain, who has successfully blended the 5,000-year-old science of ayurveda with 21st century biotechnology and this makes Biotique “best of the West as well as best of the East” in her words.
MOVING AHEAD
Biotique is doing product extensions and have also done a tie-up for kids products line. “Disney has an emotional connect with the consumers and babies. So, I think it’s a good partnership. The company has been doing very well and its growth has been persistent. At times, it is lesser, but on average 30 percent growth has been something which we have been registering,” asserts Jain.
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