Biba is one of the most well-known brands when it comes to ethnic wear for women. But long before it achieved such status, it was just a small home-based venture started by MEENA BINDRA.
As is often said, “Big things have small beginnings” and that exactly was the case with India’s loved and one of the biggest women’s ethnic wear brand, Biba. Meena Bindra had created Biba from her Mumbai home in 1988 as a hobby venture with an initial investment of just Rs 8,000 taken as a bank loan. This small venture started by a 39-year-old housewife soon became a proper business and with the entry of her son into the business, Biba grew at a phenomenal speed. Today, the brand is a market leader in the women ethnic wear segment.
“When I started designing clothes as a hobby to earn some pocket money, I never dreamt of becoming a businesswoman. But today I feel I can reach any height,” she says. While Biba has grown and is a national brand today, Meena Bindra is involved in every design that changes with the trends and at the same time makes sure to retain the roots steeped in traditional crafts.
Biba is expanding through a franchise route that calls for an investment of Rs. 50 lacs and an area of minimum 1,000-2,500 sq ft.
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