Ashok Dash, COO of K Sera Sera shares the company's plans to expand across the country through franchising so that movies can be made available to all
K Sera Sera Miniplex Limited, a well-known chain of miniplexes in the country is keen to go all out to be present across around 527 districts in the country through franchising. “We plan to set up miniplex theatres in almost each and every district and taluka in Tier II III cities in the country. Metros are almost full with multiplexes so the potential market for us is in Tier II and III territories where people have got the purchasing power but do not have good entertainment facilities like multi-screen theatres. Hence, we plan to set up around 50 miniplex theatres, each with two auditoriums, through franchising by 2020. As of now, we have 15 theatres,” informs Ashok Dash, the company’s COO
“We want to reach out to franchisee partners having bare piece of land or shopping mall or shopping complex and can afford to invest around Rs 70-80 lakhs for theatres in towns with sizeable population of 4-5 lakhs. Along with franchisees we also invest around Rs 40-50 lakhs in each theatre for technical equipment and the entire gamut of operations like appointment of team and management training. All our business comes from franchisees,” says Dash.
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