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Jurgen Wolf, MD, Hafele India told Shipra Srivastava, the company's plans to expand through franchise model
Established in 2007, Hafele is a brand that provides solutions for interiors. It has a rich penetration of offline distribution, including 70 franchise stores and eight company-owned flagship showrooms (larger format with live kitchens) – two in Mumbai; one each in Delhi, Bengaluru, Kolkata, Pune, Chennai and Colombo along with two company-owned smaller design centres – one each in Hyderabad and Kandy (Sri Lanka).
The brand started franchise expansion primarily to attain deeper market penetration. It now plans to open another 15-25 franchises in different formats over the forthcoming 12 months. Highlighting the growth plan, Jurgen Wolf, Managing Director, Hafele India (P) Ltd., says, “We want to remain the preferred partner for all interior functionality needs of our customers by providing innovative solutions for space-optimization and astute functionality for unique design concepts.”
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