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The British Institutes plans to achieve a network of 200 centres all across India and neighbouring countries in the next five years. Writes Reetika Bose
The British Institutes is perhaps the only brand with 82 years of legacy in the ‘spoken English’ domain. It also has 25 years of franchising experience – impressive indeed! “The strong positioning of our brand with the help of Oxford University Press’ exclusive content and unique pedagogy through audio and video aids has helped us to be the best spoken English institute in India. Also, it is the only brand in India that provides three-dimensional training, namely, spoken English or foreign language, different types of computer education and preparation for government jobs in banks, etc.,” informs Jayant Kumar Roy, General Manager – Pan-India Operations, The British Institutes.
The British Institutes started offering franchises in 1992 with the mission of deeper market penetration so as to reach all segments of society. “We plan to achieve a network of 200 centres all across India and neighboring countries in the next five years and reach out to at least another 10 million students across these territories,” Roy states.
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