Urban Ladder recently roped in Ajit Joshi, as the President and & COO. He was earlier with Croma. In an interview with Ekta Sharma, he talks about his future plans with the company.
You have brought a rich experience of brands like Croma and Shoppers Stop with you, how do you plan to take this forward?
Urban Ladder is on a mission to make a million Indian homes beautiful. Within this mission, I will scale up the strategic retail growth of our offline formats and will see the expansion of the urban interiors network. I will mainly focus on marrying Urban Ladder’s online and offline channels, to create the best possible retail experience in India. I will be working with the team to create delightful customer engagements and interactions at our experience centres across the country.
What business opportunity it holds for prospective investors/partners?
Urban Ladder has an incredible value proposition built on design and trust. Its strong online presence, optimized supply chain, and consistent y-o-y growth make it a leading choice. As it is expanding its distribution and coming closer to realizing its vision of making a million homes beautiful, the focus will be on building the trust with its partners, investors, and customers.
Do you think growth via the online route is a better medium for franchise brands to expand across India?
A successful business must be future-proofed. At present, e-commerce still has some time to go before it becomes the preferred mode of retail in India, however, we are expecting to change that in the near future. We are seeing globally that the confluence of online and offline are creating a winning experience for the customer and delivering ROI on the distribution channel. As a successful online brand, Urban Ladder has established that there is an audience that favours online shopping. However, for a brand, it is absolutely imperative that it reaches a certain scale to be self-sustained and top-of mind for consumers. When we started, the online furniture market was zero. The needle has moved marginally but in the right direction and the market is now at 2 per cent. Both mediums are effective if they deliver a seamless experience across the channels.
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