From a single store in 2002 to more than 400 outlets in domestic and international markets and over 2,000 point of sales, TCNS Clothing has come a long way. The company looks forward to continue on the growth trajectory.
Please narrate the journey of TCNS Clothing.
How do you perceive the growth opportunity in the segment?
There is an immense opportunity in the segment. The brand is witnessing a great response from the tier II and III cities such as Cochin, Jalandhar, Rohtak, etc. The increase in the purchasing power, combined with rise in fashion consciousness of the customers has led to a greater acceptance for our products in these cities.
Apart from this, penetration of internet has expanded the e-commerce space to a large extent. At TCNS, the online sales contribute 10-12 per cent to the overall sales.
What are your expansion plans? How do you plan to expand through franchising or more owned and operated?
We are planning to add 100 new stores this year across regions. It would be a healthy mix of the franchise and company-owned outlets. We decide upon the model on merit of individual store depending upon geography, operational ease and extent of value add by a franchisee.
What differentiates TCNS from its counterparts?
Apart from the team and execution capability, our product differentiates us. Our brands stand for innovation and have always stayed ahead of the fashion curve. We have a unique identity, a signature design language and best in class fit and quality. This makes us different from most of the others players.
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