Roshan Nanwani, Franchisee, The Raymond Shop, JN Road , Puducherry believes that what they are today as a businessman is all because of Raymond. Customers have become friends & their scaling business growth has happened with brand’s support.
Discuss in brief about your association with Raymond? How did this alliance take place? Do share your experience on the journey.
Seeing the potential of Raymond and being a dealer of Raymond we were offered the franchisee of The Raymond Shop. Though there were different views and reservations on opening a Raymond store, dad was quite positive and finally opened the Raymond Shop on 13th October 1989. Initial years were tough as Pondicherry being a small. We underwent a renovation in 1996 and expanded to a 3500 sq.ft store from the initial 1500sq. ft store.
I joined the business in the year 2009 after completing MBA. I was fortunate of having entered a well set business.
How has franchising helped you to grow your business?
Franchising, I would say makes life a lot easier for a businessman. Raymond has been very pro active and has supported us all these years and has always believed in the policy of growing together. It is one of few companies who takes suggestion and feedback from franchisees and implements whatever possible and this helps grow business. They offer marketing support by doing all marketing campaigns, advertising & loyalty programs.
How has the retail consumer evolved over the time and store’s approach to adapt with dynamic scenarios?
Retail customers are changing from time to time and we as a store need to adapt the same to reach out to them. That’s one of the reasons we underwent a renovation of the store. Earlier the Sales staff had to show each and every piece and convince the customer to buy but nowadays the customer knows what he wants. He wants to go to the counter and pick what he likes. This change was seen with the counter setup in Apparels post renovation and we see increased sales. Loyalty programs incentivizes customers to come back to the store and with the smart phone era, getting the customer feedback positive and negative helps us improve. We never used to take customer details earlier, but now we started taking it as a practice and we are able to reach out to them whenever there is a new offering, wishing them on their birthdays and points which results in incremental sale. Earlier it was only face value that customers come. Now it is both.
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