Betting big on its well-established brand image, Talwalkar’s is aiming to take its tally of 218 gyms across India to reach the figure of 500 by the year 2021, reports Sunil Pol
In 1932, Vishnupant Talwalkar opened the doors of Talkwalkars Better Value Fitness Limited, or Talwalkars as is better known, to the city of Mumbai. Over the years, the company has pushed boundaries to expand not only its network, but its services too. The brand is now focusing on opening its well-equipped gyms across metros to Tier IV cities pan-India. “We are planning to open 500 franchise units by 2021. Right now we have signed on 38 Talwalkar’s HiFi franchisees and by December this year we will be completing around 50 units. Overall, every year we will be opening around 100-150 units. Under the HiFi brand we have around three types of formats suitable for metros to smaller towns with varying space area,” says Amrith Rao, CEO, Talwalkars Better Value Fitness Ltd.
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To the franchisees the brand is offering a complete readymade model wherein a large part of the requirements are being taken care of. “In terms of support it’s a complete readymade model where everything is done by us, including staffing, fitness training, sales training, personal training, additional training, software training, architecture and interior project support, choice of equipment and marketing. We do the handholding of franchises in terms of pairing and equipment, ensuring our support at all times,” Rao states.
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