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Nov, 29 2017

ENTRY POINT FOR EDUPRENEURS

In a chat with Beny Sachdeva, Ananya’s founder, Madhavi Adimulam, talks about the inception and expansion of the brand.

ENTRY POINT FOR EDUPRENEURS

What led to the inception of your organisation?

After seeing Varun go from strength to strength over the last 16 years, as a parent and a therapist, I started to believe that early diagnosis and intervention is the key to a child’s success. Therefore, at Ananya we highly recommend our flagship program, early intervention and school readiness.

 

What is the need for need for early intervention?

Research has proved that children with developmental delays will benefit from the earliest interventions possible. Research studies are also urging families not to use the ‘wait and see’ method, as it is likely to have significant and negative consequences. Some studies have even indicated that early intervention can improve a child’s IQ by approximately 18 points.

 

What curriculum do you follow?

There is no specific curriculum. It is a mix and match of bespoke therapies for every child.The underlying difference is that we provideall the therapies are available under one roof.

 

Why did you opt for the franchising model?

We opted for the franchise model to ensure that there are more ‘doers’. We would (in particular)like to invite only those people who believe in the concept, rather than opt for the business as an investment. I have come to believe that franchising is the best option. On the one hand, there are entrepreneurs who are scouting for methods to provide such services and are groping in the dark. On the other, here we are offering an established brand andintellectual property on a platter.

 

What are your future plans?

We want to expand beyond our present frontiers.

 

What kind of support do you offer to franchisees?

Handholding is mandatory in a franchise setup. At Ananya, we train the staff and share all IP material and conduct periodic reviews for enhancement along with offering marketing support, parent education material and workshops.

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