All Decked Up

The market size of India’s beauty, cosmet­ic and groom­ing market will touch $20 billion by 2025, from the current level of $6.5 billion on the back of rise in disposable income of middle-class, and more and more people aspiring to live good life and look good, industry body As­socham said.

Trends in the Beauty Sector

The top national and international brands like Revlon India, Maybelline, Lakme, Biotique, Colorbar, The Body Shop, Patanjali Ayurved, etc. have estab­lished themselves in the beauty sector under the segments like hair care, skin care, oral care, fra­grance and colour cosmet­ics. All these segments are growing at a rapid rate with skin care taking the lead, closely followed by colour cosmetics.

The Natural Way

Since 2015, there has been a sudden spurt in the natural, herbal and ayurvedic beauty prod­ucts. The consumers are increasingly shifting towards ‘natural’ and ‘herbal’ cosmetic products as they are enrich with bio-active ingredients and they are safe too. Voicing her view on the popularity of ayurvedic and natural products, Vinita Jain, Chairperson & Managing Director, Biotique, said: “Today’s consumer is well informed about the harmful effects of chemi­cals. Biotique has created these products with great care and respect as a complement to our natural medicines.”

Premiumization

The premium skincare brands are growing exponentially, as women of today are doing best to enhance their beauty. According to the industry sources, the average sell­ing price in the premium skincare has increased by 20 per cent. Rajiv Kumar Bobal, Director - Sales & Marketing, Revlon India, believes, “Face and lip were the dominating beauty segment earlier but now ‘eye make-up’ is the trend with many new shades and fancy liners.”

Personalization

Beauty brands across the world have understood that each person has specific beauty needs and are trying to minimize the gap. Bodal of Revlon said, “The colours as well as make-up prod­ucts are being personalized according to Indian skin tone and colour. Moreover, we have special beauty ad­visors in all our outlets, who guide consumers.”

Local brands catching up with Global players

The Indian market is flooded with international beauty produts. However, recently the national players have started in taking the lead. Samir Modi, Founder, Colorbar shares, “I started Colorbar with an intention to built an international beauty brand. I realized that none of the brands were focusing on changing the make-up buying experience of the Indian woman con­sumer. The products were good, but didn’t have the colours suited to the Indian skin.”

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