A Sweet Delight

Dadu’s Mithai Vatika is a regional leading brand in the industry. Kindly discuss about your brand in brief.

With four stores, 400 employees spread across all corners of the city of Hyderabad, Dadu’s Mithai Vatika is a trusted name for scrumptious sweet treats, best baked goodies and outstanding flavourful delicacies, Dadu’s is spread throughout the length and breadth of Hyderabad. With a total of four integrated stores that cater to all four corners of the city from Himayatnagar to Secunderabad to Jubilee Hills to Banjara Hills. Dadu’s offers its patrons unrivalled choice and delicious year-round celebration of taste.

What is the USP of your brand?

Our USP is -quality, innovation, variety, taste, health, hygiene and true value for money. While a majority of traditional sweet businesses offer only about 40 varieties at any point of time, through the initiatives of Sri Rajesh Dadu, Dadu’s has created over 200 varieties for an unmatched experience to its customers.

What made you choose franchising?

Franchising is an incredible model. We had chosen this business model as there is a lot of potential for the product. Via franchising, we can replicate the business with reliable & trusted partners.

What kind of partners do you want to associate with & what benefits the partner would avail?

We are looking at partners who are financially sound with experience in food & restaurant industry. We are looking at passionate entrepreneurs.

What other training & support will you offer to your partners?

We would offer thorough training & support to our potential partners from finalising the location to lay out of the store. We would also offer training to the staff on how to deal with customers & further customer retaining. Also we will support our franchise partners in branding, interior design as per our standards & products display to have the services and products at par across all our outlets.

Any states or particular locations you are looking to expand.

We are looking at Pan-India expansion. Initially we would be seeking partners in Maharashtra Tamilnadu and Andhra Pradesh.

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