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Veerendar D. Nahar, MD, Satvikk Speciality Foods, says the dry fruits industry is likely to touch Rs 30,000 crore by 2020
Satvikk is an inspiring and innovative brand name. What it means to you?
Satvikk took its inception from the word Satvik Aahar, which means pure vegetarian and healthy food. Satvikk offers the best quality products sourced from the finest farms and processed at the state-of-the-art facilities. Association with Satvikk means guaranteed gains.
Tell us about the brand and where it is headquartered?
Satvikk offers the best packaged dry fruits, dried fruits, exotic fruits, spices and chocolates to make gourmet quality food of international standards. With over four generations of experience in the field, Satvikk continuously strive for the premium quality and excellence. Satvikk exhibits its commitment in every stock keeping unit (SKU). Satvikk is a healthy food store, which opened its first branch in Bangalore in December 2011 and spread its base to 10 outlets in Bangalore, Mysore, Hyderabad and distribution network partners in New Tharagupet, Bangalore and Vasai, Mumbai in a short span. In addition, Satvikk also made a sizeable entry into online shopping and catering to 500 orders per day by organizing all logistic requirements also necessary arrangements with Amazon, Flipkart, Snapdeal, Grofers, Big Basket and also on its own e-commerce websites. Satvikk has a wide range of products to the tune of 6000+ SKUs, out of which 80 per cent are Satvikk’s own products. Satvikk’s mission is to expand pan-India basis by consolidating Satvikk’s trusted brand image and make a dent in the international arena too by opening its outlets in foreign soil.
What made you go for Satvikk’s franchising?
The rising demand of our products globally and necessity of making available in the vicinity of many in need. Factors such as increasing awareness of health needs, increasing disposable income levels, better availability, right packaging, consistent quality, adequate product communication (labeling) has led to escalating demand of these products.
We are keen to make this industry organized by empowering passionate entrepreneurs to partner with us and prosper by sharing our success.
How your franchise model is different from others?
We have minimum guarantee schemes, which will make our partners cheer from the day one of our association and our expansion incentives will encourage for working. Our business model with exit options will remove the fears of negativity and answer all apprehensions. Satvikk’s intention is to make partners happy first without losing the concept of win-win situation at all times.