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Mar, 03 2017

ENJOY HALEEM THROUGHOUT THE YEAR

Aiming at the Indian community in the Arab and European countries, Rashim Abdullah, MD, Haleem 365, is evaluating the opportunity of setting up restaurants in India and abroad

Haleem is a different concept as you make the authentic dish available round the year. Kindly tell us about the brand in brief…

In food, Hyderabad is known for two things i.e. Hyderabadi Biryani and Hyderabadi Haleem. These two dishes have cult followers and have demand not only in Hyderabad but across the country. In 2015, Haleem 365 started authentic and delicious Haleem (in mutton, chicken and veg­etables variants) delivering in Hyder­abad and other major cities across India. Later, on demand, we started making authentic Hyderabadi Biryani (mutton, chicken, fish and vegeta­bles), Mughlai and Chinese. The Hal­eem 365 brand became well-known in providing authentic Hyderabadi Biryani and Hyderabadi Haleem in no time, and till date we give priority to hygiene in our cooking.

What is your vision for the brand in the next five years?

In the next five years, we are looking to set up 500 branches across all major cities in India.

When and why did you plan to expand via franchise?

We were providing home delivery across Hyderabad and since we pro­vided online booking facility, many people ordered from various cities across India and surprisingly from the Western, European and Arab countries as well. Many customers requested us for travel-friendly pack­ing as they took Haleem

What business model you follow?

We have made our business model simple as we are looking to expand rap­idly across India. Master franchisees are trained to handle restaurant location sur­vey, restaurant setup, restaurant man­agement, staff trainings and logistics.

Master Franchisee (State Level): Rs 40 Lakh.

  • Supervise City Master Franchisee and District Franchisee
  • Earn Flat 25% On Franchisee Fee & Renewals
  • Setup Of One Master Kitchen & Restaurant In State Capital
  • Master Franchisee (Metro Cities): Rs 30 Lakh

  • Supervise Local Franchisees in City
  • Earn Flat 25% on Franchisee Fee & Renewals
  • Setup Of One Master Kitchen & Restaurant In City
  • Local Franchisee (City/District): Rs 18 Lakhs

  • These are Restau­rants. Earn up to 30% margin on sales
  • What is your brand’s USP?

  • One time investment
  • We undertake three months responsibility of management and expen­ditures with trainings.
  • What kind of training and support you offer to your franchisee?

    We provide training in following aspects:

  • Business ethics and communication
  • Restaurant management & customer relationship
  • Recipes, plating and packaging
  • Billing and accounting
  • We provide support in following aspects:

  • Total backend management, Franchisee can operate business from anywhere in the world.
  • Deliver all required raw materials to the restaurant.
  • Marketing and Promotions
  • Easy buy back and low risk options in case the franchisee wish to exit.
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