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Aiming at the Indian community in the Arab and European countries, Rashim Abdullah, MD, Haleem 365, is evaluating the opportunity of setting up restaurants in India and abroad
Haleem is a different concept as you make the authentic dish available round the year. Kindly tell us about the brand in brief…
In food, Hyderabad is known for two things i.e. Hyderabadi Biryani and Hyderabadi Haleem. These two dishes have cult followers and have demand not only in Hyderabad but across the country. In 2015, Haleem 365 started authentic and delicious Haleem (in mutton, chicken and vegetables variants) delivering in Hyderabad and other major cities across India. Later, on demand, we started making authentic Hyderabadi Biryani (mutton, chicken, fish and vegetables), Mughlai and Chinese. The Haleem 365 brand became well-known in providing authentic Hyderabadi Biryani and Hyderabadi Haleem in no time, and till date we give priority to hygiene in our cooking.
What is your vision for the brand in the next five years?
In the next five years, we are looking to set up 500 branches across all major cities in India.
When and why did you plan to expand via franchise?
We were providing home delivery across Hyderabad and since we provided online booking facility, many people ordered from various cities across India and surprisingly from the Western, European and Arab countries as well. Many customers requested us for travel-friendly packing as they took Haleem
What business model you follow?
We have made our business model simple as we are looking to expand rapidly across India. Master franchisees are trained to handle restaurant location survey, restaurant setup, restaurant management, staff trainings and logistics.
Master Franchisee (State Level): Rs 40 Lakh.
Master Franchisee (Metro Cities): Rs 30 Lakh
Local Franchisee (City/District): Rs 18 Lakhs
What is your brand’s USP?
What kind of training and support you offer to your franchisee?
We provide training in following aspects:
We provide support in following aspects: