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Mar, 03 2017


Spiritual leaders are lending their names to everything from honey and herbal remedies to toothpaste and clothes

The FMCG sector has been fascinated by both the urban and rural section in India due to the rising demand of the consumers. For this, creativity and innovation are the major attributes required in this business. Large-scale FMCG compa­nies have entered or are planning to enter by delivering high-end prod­ucts at an affordable price. Not only urban and rural population, even the young consumers are using packaged goods. As a result, Baba Ramdev, Sri Sri Ravi Shankar, Gurmeet Ram Rahim Singh, Jaggi Vasudev and many such lead­ers are tapping their foot in the Indian market for the natural and ayurveda-based products.

Significance of consumer products

It is claimed that ayurveda products are best for health and wellness as they have herbal com­pounds. Due to this, India’s spiri­tual leaders are launching their portfolio of consumer products as millions of Indians are already following these leaders and their teachings. Patanjali, since 2015 has launched flour, ghee, biscuits, noodles, spices, honey, toothpaste et al in the Indian market and have spent crores on advertise­ment in the same year.

Similar to Patanjali, Sri Sri Ravi Shankar has also started to promote its products on the company’s Website, Twitter and Facebook pages. This includes creams, toothpaste, shampoos, bodycare lotions, scrubs, cleans­ing milk, soaps, ayurvedic energizers, ayurvedic medicines, juices, herbal tea, anti-diabetic tablets, balms and syrups and many more. The products are primarily sold through franchise stores called Divine Shops. The brand is planning to add more distributors in the coming years.

Subsequently, Dera chief Gur­meet Ram Rahim Singh launched nearly 400 products under the brand name MSG for both the domestic as well as international markets. MSG products include premium and standard choices. The goods includes 14 varieties of puls­es, 41 varieties of grocery items, 7 varieties of rice and khichri, three varieties of tea, five kinds of sugar, three types of salts, atta, desighee, spices, pickles, jams, honey, mineral water, noodles, a plethora of other items and a vast variety of namkeens and snacks.

With the growing importance of organic products in India, Gurmeet Ram Rahim Singh stated, “When I was in Maharashtra for some time, I saw farmers injecting chemicals into veg­etables, and using toxic sprays and pesticides that are harmful to both man and animal. It was then I decided to enter into the business of providing organic food to the people.”

Singh encourages farmers to take up organic farming. “The MSG products are also a step in the direction of having a healthy food business with eco-friendly and sustainable development at its heart,” he said.

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