Pushkaraj Shenai, CEO, Lakmé Lever, talks about the brand’s USP and franchise model
How has been the brand’s journey?
With over 35 years of experience in the salon industry, Lakmé Salon’s franchise journey as a beauty entrepreneur begun in 2001. We have partnered with more than 150 professionals and entrepreneurs to grow from single salons to a multi-unit operation.
We’ve had some of our top performing franchise partners, who started off with us in their early-20s and have now grown with Lakmé Salon. Many of our recent business partners are in their early and mid-30s who wanted to move from corporate life to entrepreneurship, and found Lakmé Salon as the partner of choice. Several CAs, MBAs, IT professionals, doctors have joined Lakmé as business partners in recent times.
What’s the USP of the brand?
Lakmé is the most trusted brand in the salon industry. With the rich legacy and a deep understanding of the beauty industry, the processes within the company are refined with a proven model that finds easy success across the country.
How do you support your franchise partners?
Franchise partners are supported with infrastructure as part of the set-up, as well as ongoing requirements from time to time. The Lakmé Salon brand attracts the best talent. Our franchise allows people with no background in the industry to learn and thrive quickly, with a ready to rollout model, easy to attract talent, ongoing support, higher ROI. We also have various forums, including our Franchisee Advisory Council, where our top franchise partners bring in their experiences to the table.
How do you evaluate the performance of your franchise partners?
Being in a service-oriented business, delivering excellence in customer experience is the core objective, while evaluating performance of a Lakmé Salon. Numerous factors are used to measure performance. Therefore, we can’t single out just one salon.
People are at the heart of a service business and hence it is critical to start with a strong and branded people strategy. The strategy revolves around the promise of ‘styling your life’ and all franchisee business partners and their salon teams bring the brand alive for our consumers, and continue to deliver the promise of runway excellence everyday consistently across every touch point. We measure the performance of our salon on revenue and customer service metrics like the Net Promoter Score, Mystery Audits, among others.
Business Opportunities
Our Group Sites
Popular Cities
